Scottish Government Proposes Restrictions On Vaping Adverts

Scottish Ministers are hoping that Scotland will become the first country in Europe to place restrictions on e-cigarette advertisements, in a bid to reduce children’s exposure to the products.

Scottish public health minister, Joe FitzPatrick, has confirmed that the Scottish government is exploring ways of cutting down children’s exposure to vaping products. “This will make Scotland the first country in Europe to do so. The proposed restrictions will not apply to any public health campaign and the proposal is to allow advertising at the point of sale, provided it’s not seen from outside the premises,” he said.

The Scottish Parliament will be considering proposals to restrict publicity and promotion by vape businesses, by forbidding advertising on billboards, bus shelters and leaflets. The proposed restrictions will not apply to any public health campaign and the regulations would allow advertising at points of sale, as long as such adverts are not visible from outside sales premises.

Study: Minors Recalling E-Cig Adverts Are More Likely Vape.

Supporting these proposed measures, a recent study titled, “Electronic Nicotine Delivery Systems Marketing and Initiation Among Youth and Young Adults,” was conducted by researchers at the University of Texas. The compiled data suggested that minors aged 12 to 17 who reported remembering e-cig adverts, were nearly twice as likely to start vaping within two and a half years.