Since 2012, more Americans have made a serious attempt to quit smoking, according to a recent study, which highlighted that attempts increased to 55 percent of the smoking population in 2014.

Researchers from the health care consulting company Pinney Associates analyzed quitting trends from 2009 to 2014 and compared their findings to the Healthy People 2020 Tobacco Use objective, which was launched in 2000 by the Centers for Disease Control and Prevention (CDC). The campaign hopes to encourage over 80 percent of smokers to seriously attempt quitting by 2020 and inspires communities and health care professionals to make healthy decisions.

The lead author of the study and president of Pinney Associates, Joe Gitchell said he believes "encouraging smokers to quit and promoting anything that can reduce smoke exposure, including e-cigarette use, is beneficial."

The study revealed that there was no significant change in serious attempts to quit smoking from 2009 to 2011. However, a substantial upward trend occurred from 2012 to 2014. In 2014, the rate was the highest since 1997 at 55 percent, and 22.4 percent of those who seriously attempted to quit were successful.

The Department of Health and Human Services cautions that tobacco use and secondhand smoke are the leading preventable contributors to diseases, disabilities and premature deaths. According to the CDC, tobacco use causes approximately 480,000 deaths, secondhand smoke causes 41,000 deaths, and 16 million Americans suffer from at least one smoking-related illness.

The CDC and the U.S. Surgeon General reported that tobacco use and nicotine addiction typically begin during adolescence and it is critical to tailor prevention strategies for youth. The CDC hopes tailored strategies will prevent the initiation of any form of tobacco and/or e-cigarette use among youth.

"While younger smokers in their 20s and 30s actually make quite a few quit attempts, they are less likely to use treatments and less likely to succeed," Gitchell said. "There's this complexity in terms of differences between people — how dependent they are on smoking, genetic factors, environmental factors, and many other components affect the likelihood that someone is going to succeed."

Though there has been modest success at increasing quit attempts in the U.S., research confirms that smoking cessation concretely and most effectively reduces morbidity and mortality.

"To get more people to successfully quit, we need more people to try, and then we need more of those attempts to translate into long-term success," Gitchell said. It is vital to remove the barrier to health care and treatment access so that smokers can be identified, advised to quit and encouraged to use evidence-based cessation treatments.

Public health strategies and campaigns established by government agencies and organizations focus on the prevention of tobacco use among youth, reduction of secondhand smoke, boosting quit attempts, and an increased success rate by encouraging current smokers to seek any form of help.

"There are a number of tools that reliably increase the long-term success rate of quit attempts including FDA-approved medications, behavioral interventions, quitlines, and counseling," Gitchell said. "The challenge, however, is that the majority of quitters do not use those tools. We need more tactics that are used by a greater proportion of smokers, and that's where the popularity of vapor products and e-cigarettes has substantial potential."

Gitchell also highlighted some factors that promote quitting are made up of "a standard set of comprehensive smoking control efforts that include increasing the excise tax on cigarettes, increasing price, restricting where people can smoke, clean indoor air policies, and counter-marketing campaigns." 


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