○ E-cigarettes are growing in popularity in China, but there are no national regulations on their manufacture, sale and use
○ Chinese authorities are gradually waking up to the potential danger of e-cigarettes
○ Experts call for a ban on sales to minors and the smoking of e-cigarettes in public places
Chen Yang (pseudonym), 10, enjoys puffing on the new device that she bought in a shop near her school. It's an e-cigarette, and popular among her classmates.
Her mother was later astonished to find that e-cigarettes are common in shops near her school in Xianning, Hubei Province. Students buy the device thinking it's cool, and imitate adults smoking.
This case, reported by the Xianning Daily, is only one of many that show how e-cigarettes are increasingly popular among minors in China.
According to the World Health Organization, electronic cigarettes are devices that do not burn or use tobacco leaves but instead vaporize a solution the user then inhales. While they are healthier than cigarettes, the majority of e-cigarettes contain nicotine, which harms the central nervous system of teens, according to a report by the US surgeon general.
While consumption of e-cigarettes soars in China over the recent years, the country is lacking in regulations on their manufacture, sale and use, worrying anti-smoking experts and educators.
Booming industry
E-cigarettes are a booming industry in China. Although China only had a 6 percent share in the consumption of e-cigarettes in the world as of 2016, according to a report by Chinese consulting firm ASKCI Consulting, about 90 percent of e-cigarettes in the world are manufactured in China, mostly in Shenzhen. Most of these e-cigarettes are exported to countries in North America and Europe.
Its invention is also deeply connected with China. Chinese pharmacist Hon Lik reportedly invented the device in the early 2000s, hoping that it could help him quit smoking. But it soon gave rise to a multi-billion-dollar industry. He is now employed as a consultant by Fontem Ventures, a subsidiary of British multinational tobacco company Imperial Brands, which specializes in vaping technology.
Now, China's domestic consumption of e-cigarettes has also started booming. In 2016, China's e-cigarette market expanded by 316 percent. A report by TF Securities in October 2017 estimates that the domestic e-cigarette market will expand to 50 to 100 billion yuan ($7.2 to $14.4 billion), and is expected to give rise to numerous business opportunities.
On e-commerce platform taobao.com, a search for e-cigarettes will produce thousands of products, with some generating sales of tens of thousands each month. Many of the e-cigarettes promote themselves as non-toxic, healthy and a replacement for traditional tobacco.
Guo Tao, a Beijing-based e-commerce expert who tried e-cigarettes a few years ago, said consumers of e-cigarettes in China can be divided into two main categories.
"One is veteran smokers who hope e-cigarettes can help them quit smoking, as e-cigarettes are far less harmful than smoking," he told the Global Times.
But increasingly, young people, including high school and college students, have started to vape, joining what they think is a cool sub-culture. "A lot of people regard e-cigarettes as a way to show off their personality and how they're keeping up with the latest fashion. They probably have never smoked before, but e-cigarettes give them a taste of nicotine," he said.
A veteran smoker who tried e-cigarette recently told the Global Times, "E-cigarettes are much less potent than traditional cigarettes in terms of flavor. For me it's no replacement for tobacco. But it may be able to attract those new to smoking."
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